Motive:
4/26/11
And I'll see Yellowcard every time they come to Cleveland.
I'm lucky enough to be blood-related to Alternative Press Magazine & I discovered Yellowcard in their pages before Ocean Avenue hit. It was love at first drum kick, lust at the first pull of the bow, and it only took one listen of "Only One" to make me a lifetime fan.
The first time I saw them live, I was with my brother. We lost our voices, dripping in sweat from the pit, hands sore from clapping. We were tired and tingling, ears stuffed with lyrics & hearts pounding in our ribcage. We'd jumped with hundreds of strangers, pumped our fists in time, screamed the lines we wanted every ex to hear. On the way out of the pit, I remember my brother draping his arm around me in a hug, saying, "Hell. Yes." We've made it a point to be at every Yellowcard show since, no excuses. We've seen them on our birthdays, outdoors, in snowstorms, acoustic, even when band members were sick, even when we were sick. They leave it on the stage every show, every time. They exude confidence, love, and they give it all, knowing the crowd will give it back ten fold. I've seen them convert doubters first-hand, seen them get a crowd who has never seen them into the biggest, loudest, mosh pit; seen them backflip off speakers, smash three sets of drumsticks in one song, and extend a song by several bars just to hear the crowd sing back.
"You And Me And One Spotlight" made it onto the cd for my brother's wedding; we'll play "With You Around" at mine. My relationship with my brother will forever live inside the lyrics of "Life Of A Salesman" and "Sing For Me" is one of those songs that will reduce me to tears every time. Tonight, I'll share that box with my brother and our friends, and it will have been worth the two year hiatus.
Yellowcard is always worth the wait.
3/10/11
Lenten Undertakings: The Apartment
1/12/11
Always a Bookseller
1/3/11
My last JBB purchases

12/27/10
Our final Monday
12/19/10
Farewell Joseph-Beth Booksellers
Tonite, after ten years in Cleveland, our store will gather for its last holiday party. To say tonite will be bittersweet is the understatement of the decade.
We were never just a bookstore staff. Over the years we've become relationship counselors, shoulders to lean on, and partners in crime -- not only to each other, but also to our customers. Our favorite moments consisted of those conversations with other book lovers who were looking for a good read, a book for their mother, an "I'm sorry" gift for their partner, or an educational toy for their grandchild. We loved when customers came back, seeking us out for more advice after we'd been so helpful on their last visit. We remember hugging customers who were looking for a book to make sense of their grief, getting our cheeks pinched by little old ladies who were so ecstatic that we knew which book with the red cover they were looking for, and the smiles & little "thank you's" from toddlers who got their own bag with their own book inside. We relished buying someone a cup of coffee while we tackled their holiday book list, turning a Big Box Shopper into an Indie Supporter, and the challenge of finding a rare book through a long internet search. Author events, no matter how big or small, were always full of surprises & challenges and always made for the best stories.
For many of us, we saw our work family more than our real family and those bonds are just as strong as if we shared blood. We have found best friends, future bridesmaids & godparents, sounding boards, character references, and lifelong soulmates in each other. We have laughed, cried, yelled at and with each other. We have conspired with each other, collaborated on projects, and cooked for each other. We loved each other and turned that affection on our store to the tune of a 25% increase in top-line book sales, and a 10% increase in overall top-line store sales in a year when the critics declared death on the book industry. Ebooks, Kindles, and Amazon did not kill our spirit or our bookstore. In fact, they motivated us to do everything we could to control every bottom line factor. And we did. In the end, it was nothing we did or did not do as a staff that caused our closing. In the end, we went down fighting, kicking & screaming, the only way a bookstore should.
Tonite we will gather at to celebrate this year and to say goodbye to Joseph-Beth. Tonite will not, however, be a goodbye to each other. We cannot imagine dismantling this family of booksellers and friends and we are determined to not let losing our bookstore translate into losing each other. Bowling parties, happy hours, and potluck dinners will be a part of our future. We've made plans to visit each other at our new places of business and we started a Facebook group to stay in touch.
Tonite, we will take comfort in the death of our bookstore by celebrating the afterlife of our friendships.
10/10/10
Where's President Carter?
When we booked our event with former President Jimmy Carter, we began a half-joking ritual of knocking on wood whenever we mentioned our preparations. As the weeks progressed, we learned that in spite of his age, President Carter was witty, inquisitive, and still very much involved in world politics. We heard stories of the 1200 people who turned out for his event several years ago, of how gracious the President and Mrs. Carter were towards our staff -- our Master Bookseller loved to talk of how Mrs. Carter found out during the middle of the signing that the government had approved their mission to Palestine. We began promotion weeks in advance, worked diligently with the publisher to meet all of the President's needs, and prepped our staff and customers for the intensity of the event.
On September 28, our staff arrived hours before opening to make final changes proposed by the Secret Service. Customers braved downpours to be the first in line, and by the time 11am rolled around, two hours before his scheduled arrival, close to 500 people stood in line. Parents had excused their children from school, many had traveled from more than three hours away, and customers from as far as Texas had called to purchase a signed copy.
At 11:30, we got the call that the President's plane had arrived and the car was en route to the bookstore. Being only 30 minutes from the airport, we made numerous last minute prep checks, staged our booksellers and the Secret Service moved through the store making extra security checks.
At 12:15, we glanced towards the curtained off area, thinking any minute we would see his shadow heading towards the staging room. We joked that the motorcade was probably stuck on I-480 due to rubberneckers needing to get a look at the flat tire on the side of the road. Everyone stayed put; we were nervous with excitement by this point, knowing our months of preparation was about to pay off.
At 12:30, our Events Coordinator approached us with her jaw hanging open. She'd received a text message that said the President had been rushed to the hospital. We all grabbed our cell phones and sure enough, the news was all over Twitter, Facebook, and we all had texts and voicemails. Within seconds of finding out ourselves, the crowd began to mumble & the questions began to fly.
The Secret Service insisted it was a go for the event; we were told by the head of the team to make an announcement that the event was delayed, but not cancelled. A few event-go'ers gave up early, making returns, leaving shrugging their shoulders. Others asked us to hold their spots in line while they used the restroom, or got a cup of coffee. Many began to pray. Most were on their cell phones and laptops, keeping us all up-to-date. The news crews left; only two local papers stuck around. The Secret Service insisted he was coming, and we believed them. Our staff went into backup mode -- we made a Delay Strategy, then a Cancellation Strategy, just in case. We were reassigned. We were ready again.
Then the phones began to ring. The local and national networks called first. Then we began fielding calls from the Associated Press, The New York Times, Politico, The Wall Street Journal, CNN and CSPAN, NPR, and all of the local AM news stations, not to mention our family and friends, our regular customers, and the curious gossipers. The cacophony of ringing phones, the nervous & frustrated buzz of the customers, and the many rumors we were faced with rattled us. About 45 minutes after the delay, a bookseller handed me the phone saying the President's publisher needed to speak with a manager. I spoke with a rep at FSG who gave us official confirmation of the cancellation. About ten minutes later, the Secret Service told us to make an announcement and agents left, assumedly reassigned to Metro Hospital.
We prepared for an onslaught of returns but only 50 people asked for it. I manned the doors, thanking everyone for coming, telling them to check our website during the week for a reschedule date. The local news crews who had abandoned us during the delay were back outside our doors, stopping customers for interviews. A few were angry, many disappointed, two were openly crying, and only one thanked me for our gracious staff. Within twenty minutes, the store was empty, we turned the Glee soundtrack back on, and we all tried to breathe. The staff dispersed, back to our regular assignments. The management staff began to return phone calls and emails from concerned members of the publishing industry. Our general manager spoke to half a dozen reporters, giving the rest of us the opportunity to plan a rescheduling strategy.
The early morning crew convened upstairs to eat the lunch our Bistro had prepared for the President. For close to an hour, we talked about what worked, adjustments to make in the coming weeks, and we laughed with relief that even though it didn't go as planned, we had succeeded in how we handled it. At one point, the room quieted as we all sent silent wishes for the President's recovery. We headed home, exhausted from the long day, all of us eager to do it all over again in a few weeks.
We spent the evening watching the news, reading websites, and texting each other the old mantra "All publicity is good publicity." We sent each other links to news stories on international sites where the only English we understood was "Joseph-Beth Booksellers." At 9am on Wednesday, the phone calls began about rescheduling dates, news crews called for final details and for information on how to be included in the media crew for the makeup date. Everyday customers saw our banners & our rebuilt display at the front of the store and stopped us to ask, "The President was coming here when he fell ill?" and the staff liked reliving the hectic day. In the end, we went back to doing what we did so well yesterday -- we waited.
Business leaders will tell you that the true test of a team is how well they handle the unexpected. We never expected to host an event with a former president. We never expected a last-second cancellation. We never expected the support from the publishing industry and from our customers as we work out Plan B. We never expected that our event with President Carter would make us a stronger bookstore - that it was just the thing we needed to recharge, refocus, and remember why we serve the Cleveland area.
I can only imagine how he'll change us -- as a store, as a team, and as a community -- we he arrives. Get well soon, Mr. President. We can't wait to meet you.